About
When someone asks ChatGPT or Perplexity which tool to buy, your Google Analytics shows nothing. No session, no referrer, no signal. The traffic either comes or it does not, and you have no way to know why.
SnagTrace exists to make AI visibility measurable. Not estimated, not mocked up, not a vanity score. Measured.
"We measure, we never write to your site."
Read-only by design
Why it exists
For fifteen years, organic search was measurable down to the keyword. You knew where you ranked, which page drove traffic, and what query triggered a visit. That era is not over, but it is no longer the whole story.
A growing share of B2B research starts and ends in an AI conversation. The user asks a question, the engine synthesizes an answer and cites sources, and the buyer clicks through or does not. There is no rank to track, no impression count to report, and no click data to export unless your domain appears in the citation.
The engines that drive these answers have documented requirements: they need crawler access, they need server-rendered text, and they prefer domains that public knowledge sources recognize as real entities. These are not mysteries. They are measurable. That is what SnagTrace measures.
We built the tool because the alternative is flying blind. Spending on content, on brand, on product, without knowing whether the AI layer that increasingly mediates discovery can even find you.
Principles
We fetch and measure. We never write to your site, never ask for credentials, and never require install. The measurement is the only thing we do.
Every fix we recommend links to published research, crawl data, or documented engine behavior. We do not issue opinions dressed as facts.
Scores are honest. If your site is a C, we show a C. Copy is plain. We never manufacture scarcity or fake real-time counts.
AI citation data is probabilistic. We show sample sizes, explain methodology, and distinguish what we measured from what we estimated.
Get started
Free, no signup, no install. Paste your URL and get an honest A to F grade across all four signal categories.